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January 29, 2023The 5 M’s: Citizen Data’s Framework for Change
The 5 M’s: Citizen Data’s Framework for Change
In September 2022, Citizen Data compiled valuable insights on effectively countering disinformation in our Playbook for Trusted Elections. In November 2022, we conducted follow-up experiments that tested before and after the midterms to examine whether any effects lasted through and beyond the elections.
Additional research conducted in November 2022 provides insight into the best ways to counter disinformation and rebuild election trust.
While 2022 voters were largely motivated to protect democracy, election denialism still runs deep. Election reforms provide hope for reduced extremism.
It’s a question we get often from our partners. Many people identify themselves as politically moderate. Citizen research shows you can’t always take their word for it.
The 5 M’s: Citizen Data’s Framework for Change
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Citizen conducts regular research on the favorability of pro-democracy candidates, the political perspectives of American voters, and support for democracy reform. This treasure trove of data has been critical to providing actionable insights for the midterm elections.
As Americans head to the polls and submit their ballots, Citizen Data looked into how people perceive the people who make our elections function. Messaging centered on election workers increased positive feelings in such areas as the intentions of election workers, election security, and elections being run fairly.
Citizen Data studied the effects of voter education in two key states to identify best practices for approaching the problem.
Key insights for countering disinformation and rebuilding election trust.