Our Mission

We launched Citizen Data because we recognized that while the political right and the left enjoy well-oiled data machines, everything else in between was being ignored. Non-partisan, cross-partisan, and bipartisan groups didn’t have the same kind of access to the research, audiences, and analytics they need.

We’re working to change that. Our mission is to empower these groups with actionable data so they can unite Americans, bridge divides, and advance meaningful change.

Our partners are diverse across many different issue areas. What they have in common is a desire to use data to bring people together around solutions to today’s modern challenges. 

Our Framework of Change

We view every issue through our Framework of Change. This framework was developed using cutting-edge data methodology and machine learning, and it turns the traditional way of looking at political data on its head.

Put together, these 4 layers represent the key to mapping the movable middle and unlocking the secret to transcending partisanship to solve problems. It looks at Americans as not simply Republicans, Democrats, or Independents, but as unique individuals who share unexpected beliefs, behaviors, and values with other Americans regardless of party lines.

Dissatisfied Americans

98.9 million Americans

  • Broadest layer of the framework
  • Dissatisfied Americans believe that: 
    • America is headed on the wrong track AND/OR
    • America is too divided AND/OR
    • Their voice doesn’t matter AND/OR 
    • Our government isn’t responsive to its citizens
  • Large, diverse group that is reflective of the general voting population in terms of age, gender, and race
  • Slightly more Democratic and slightly more educated and affluent than the general voting population

Bridge Builders

44.5 million Americans

  • Bridge Builders share these attributes: 
    • Prefer to associate with people who have different views AND/OR
    • Think elected officials should compromise with the other side AND/OR
    • Seek the views of others AND/OR 
    • Have changed their views on important issues in the past 4 years
  • Younger than the general voting population, and far more diverse
  • Largely non-partisan in terms of party affiliation 

Problem Solvers

13 million Americans

  • Problem Solvers share these attributes: 
    • Have changed their behavior in the past 4 years in order to help a cause they believe in AND/OR
    • In the past 8 years, have voted across the aisle
  • Politically active in general elections but less reliable voters in primaries 
  • Skew non-partisan, with nearly half of the audience not committed to one party or the other
  • Somewhat less diverse, more affluent, and more educated than Americans as a whole


5.5 million Americans

  • Reformers share these attributes: 
    • Have attended an event online or in person for a candidate or cause AND/OR
    • Have donated to a candidate or cause AND/OR
    • Signed up to receive email and taken action online e.g. sign a petition
  • Less diverse and skew slightly more Democrat compared to the registered electorate
  • Highly reliable voters (99% of the audience voted in the 2018 election)
  • Much more educated and affluent than the nation as a whole, with over 75% having a college degree or higher and over 80% with an annual household income over $75,000