The Do’s and Don’ts learned from randomized placebo-controlled trials (RCTs) in Arizona and Georgia.
In September 2022, Citizen Data compiled valuable insights on effectively countering disinformation in our Playbook for Trusted Elections.
In November 2022, we conducted follow-up experiments that tested before and after the midterms to examine whether any effects lasted through and beyond the elections.
Positive framing of election officials and negative framing of disinformation sources reduced disinformation beliefs in both states.
However, positive framing of election officials proved slightly more effective for most of the outcomes we measured. This combination of interventions was especially effective at reducing locally-focused election disinformation.
Our experiments led us to expand our trusted elections playbook, with the following as key takeaways:
The most significant reduction in disinformation beliefs occurred among voters who were ambivalent and unsure about disinformation narratives and election outcomes.
This “unsure” segment should be the top target for anti-disinformation messaging.
For more insights and findings, download the updated Playbook for Trusted Elections.
Debunking election disinformation is important to defending the health of our democracy. To better engage with voters on these topics, follow our 5M method:
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