Trust in our elections is critical for American democracy. In recent months, Citizen Data developed valuable insights to effectively counter disinformation and build voter confidence in the system.

That’s why we’re excited to release Citizen’s Playbook for Trusted Elections. Drawing on a vast body of research, the Playbook equips election officials and civil society organizations with data-driven communications guidance for 2022 and beyond. In it you’ll find:

• Target audience demographics
• Messaging and messenger guidance
• Counter-disinformation best practices
• Media sources and platforms to target various audiences
• Customizable messages for social media & more

We hope the Playbook will help be a valuable guide for you and your organization through Election Day and beyond.

Download The Comprehensive Playbook

Our research continues, and we plan to go deeper and broader in 2023, expanding our trusted elections experiments into other battleground states and new treatments in preparation for 2024. If you’re interested in being a part of this work, please reach out.

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