Citizen’s latest research — a nationwide survey of 2,105 registered voters — explores how to transcend Republican/Democrat political divides with valuable messaging context.
Since July and Citizen’s Data for Democracy on the topic, third party chatter has ticked up with Liz Cheney’s primary loss, an increase in Independent party registration, and third party ambitions (e.g. Forward Party).
Who is driving third party demand? Our recent research confirms that the youngest voters and more Moderate voters feel the least represented and want political alternatives.
With an expanded set of Party ID options, 15% of all voters chose one of the following alternatives:
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Those identifying as Independent or an alternative total 43%. Going deeper, 8% of Americans claim not to feel represented by any party. This is a growing trend; while only 5% of those 65+ express this sentiment, about 10% of 18-34-year-olds feel this way.
When we asked Americans to choose which term or phrase describes disagreements best, almost one in three (27%) chose political division over terms like polarization; both Republicans and Democrats see political division as a problem.
However, Rs and Ds appear to disagree on the source of divisions, and we see this in the numbers of Rs and Independents who choose cancel culture and Ds who choose tribalism as most apt to describe disagreements today.
Conflicting understandings of political division can be explained, in large part, by the different media sources which shape American attitudes.
It is not insignificant that 9% of Republicans and Republican-leaners chose CNN as a favorite news source, while 10% of Democrats and Democrat-leaners chose Fox News. In such polarized times, this 19% is an important contingent to help build bridges.
Learning from these insights, we suggest: