Which Americans are dissatisfied?
Citizen’s Framework of Change theorizes that in order to understand how to bridge divides and unite people, we must first understand Americans through 4 key data layers:
In early January 2020, Citizen conducted an N=2,400 survey across live landline calls, live cell calls, and P2P texting, to take the first step towards better understanding each layer.
We defined Dissatisfied Americans as individuals who believe:
- Our country is headed in the wrong direction.
- Our country is too divided.
- Their voice doesn’t matter.
- Our government is not responsive to its citizens.
Based on our predictive modeling, roughly 98.9 million Americans are Dissatisfied Americans, or roughly 30% of the population. Here’s what we learned about them:
- Broadly, the age and gender of the average Dissatisfied American reflects the general voting population. Dissatisfied Americans are, on average, middle aged, at 52 years old. By just 2%, they lean more female than the general voting population.
- Dissatisfied Americans are high earners and highly educated. Roughly 55% of Dissatisfied Americans make over $75,000 a year. And when compared to the rest of the nation, Dissatisfied Americans hold more college and graduate degrees.
- Dissatisfied Americans are slightly more likely to be Democrats. Democrats make up the most of those in the Dissatisfied Americans audience, at 48.8% (compared to the general voting population, which is 38.7% Democrat).